Does blogging really help a website rank better in searches? Yes, and the sooner you start your blog, the better!
Blog: How Does It Impact My Search Rankings?
Social Media and Blog Metrics: Helping You Meet Your Business Goals
The most common goal for social media or blogging for business leaders is increased sales. To get there, marketers need to pay attention to a number of factors and adjust when needed.
Bob Turner - Digital Marketing Thoughts 