Getting your website on the first page of the search results involves much more than just search optimizing the site. One of the most important factors is creating fresh content.
In order to promote your products, services or brand successfully, you need to have a strategy in place to use the medium of your choice effectively.
Are you trying to get traffic from search and social media to convert into sales on your website? Before that can happen, you need dedicated pages designed for that purpose.
While Facebook has made some pretty large missteps recently, the results of which negatively impact businesses, it is still a viable marketing option because of the size of the potential audience and the advertising capabilities.
Connecting with your target market is crucial if you want to win them over and convert them to customers. If you’re using content marketing to do that, you need to create content that they will care about.
With organic reach dead, marketers need to find another way to get messages in front of their target audience.
With the growing importance of being found in searches, every online activity of your business should be done with an eye toward your search ranking.
We all thought that that building "Likes" on our Facebook pages meant more people could see our posts. But now, the number of fans a page has is meaningless and marketers should not wast their time building their audiences.
Are your marketing messages resonating with your target audience? Could they be more effective? In this blog post, we share a story about how messaging can confuse your prospects and provide a solution to making them more clear and concise for your audience.