Facebook Ads: Why They’re Necessary

Facebook advertising today has become the most effective way to reach your target market on that platform. It used to be that you could make a post on your business page and expect your fans to see it.  Those days, however, are over.  Facebook’s announcement about organic reach for pages let the business world know…

SEO Content: Make Your Blogs Rank

Does your business create blog content to market itself?  If so, the next logical goal is to have your content found online so it is read.  If you want your blogs to be found in the search results, then you should engage in SEO Content practices.  The Importance of SEO Being found in search should…

Facebook Fans: Do They Matter Anymore?

Have changes to it’s algorithm made the concept of Facebook fans obsolete? The history of Facebook has been one of continual change and evolution.  If you were to go back in time and see how the site looked at its launch in 2004 it would seem very different than how it appears today.  In that…

SSL Certificate: Why You Need One

Does your business website have a SSL Certificate installed?  In today’s online world with its emphasis on security, having a SSL in place is becoming a must.  That is especially true if you are concerned about how your page performs in the search rankings. What is a SSL Certificate? A Secure Sockets Layer (SSL) certificate…

Social Media: Does it Still Matter?

Social media has changed a great deal since 2010.  Not only has it evolved to function differently, but how people think about Facebook, Twitter and other sites is different today, as well. Gone are the days when we were all giddy about making a post, or connecting with a long, lost friend.  In 2019, opinions…

Online Marketing: Make it Intentional

Many small businesses use blogging and social media in an ineffective way, posting items that have little to do with advancing the goals of the business.  For online marketing to be successful, it must be intentional.  There must be a plan or strategy behind it and each blog or social media post must support the…

Reviews: When Should You Ask?

I recently had a conversation with a client who was worried about reviews.  They felt that asking for them seemed too forward and they were concerned about how often they should. Considering that your interaction with a customer is not an everyday, or even an every week experience, asking for a recommendation from them should…

Search Engine Optimization: What Is It?

When talking with other business professionals, I sometimes forget what is common knowledge about online marketing, and what is not.  Search Engine Optimization (SEO), for example, is so central to everything we do as a company that I just assume everyone else has some passing knowledge of what it means. But you know what they…

Local Search: How Does it Work?

Google’s Local Search algorithm does not work the same way that traditional search engine optimization (SEO) does. In fact, it is a completely different set of requirements that Google is looking for before it will recommend a business there. What is especially confusing for business owners is that their website has nothing to do with…