Off-Page SEO: What You Need to Know to Rank High

I was talking with a prospective client not long ago about search engine optimization (SEO). This person knew it had something to do with getting a website to show up in the search results. But he was surprised to hear that one of the secrets to ranking on the first page is doing certain things…

Data Breaches: You Need to Take Them Seriously

Equifax. Wells Fargo. Uber. Cathay Pacific Airways. Marriott. Quora. Under Armour. Facebook. Google.  What do these companies all have in common? They all experienced data breaches in the last two years. In fact, according to a Wikipedia listing, 28 companies have leaked the personal data of over 667,340,000 individuals since 2017!  That is an astounding…

Google+ is Ending: What To Do for SEO?

To say that Google+ has been a disappointment would be an understatement.  In December, parent company Google announced that the social network would be shutting down in April.  The loss of Google+ will not be an Earth-shattering event for social media users.  It will most likely be shut down with little recognition. But it might…

Key Takeaways from Social Fresh 2018

The Social Fresh 2018 conference was held last week in Winter Park, Florida.  Marketers from around the country came together to learn and share the best strategies and the latest trends in social media marketing. Below are some of the key takeaways for businesses from that conference. Content for Your Audience Several speakers made the…

Marketing Metrics: 3 Ways to Track Effectiveness

Online marketing doesn’t happen in the real world.  It happens online.  Of course, the results of these efforts are online, too, and not always apparent.  Because of that, they can be difficult for some people to understand. But there are marketing metrics connected to specific online activities that allow you to see the impact of…

Google Updates: Pay Attention to Rank Higher

Is one of your marketing goals to have your business website rank higher in search? If so, that’s a sensible objective since 91% of all searchers only look at the first page of results.   That means getting on the first page needs to be a priority. If that is the case, then it’s important to…

SEO: Understanding Search Trends

Any sound marketing plan today must address how search engine optimization (SEO) will be handled and what strategies will be used.  To effectively use SEO to get traffic to your website, you need an understanding of how the search algorithms work and how they are used. Below we provide some insight on what performs well…

Facebook Data Breach: Staying Secure

It’s happened again! Last week’s Facebook data breach put millions of accounts at risk. According to USAToday.com, some 50 million accounts have been compromised, while the data of 40 million more were exposed. It’s the second time the platform has been hacked this year, and it’s the largest breach in the company’s history! It’s likely that…

SEO: Why Small Business Need It

In today’s online marketplace, it is crucial for small businesses to take advantage of every opportunity to get a competitive edge.  Applying SEO to their website is the most important thing they can do to compete online.  Here are six reasons – there are many more – why small businesses need to engage in search…