Marketing Metrics: 3 Ways to Track Effectiveness

Online marketing doesn’t happen in the real world.  It happens online.  Of course, the results of these efforts are online, too, and not always apparent.  Because of that, they can be difficult for some people to understand. But there are marketing metrics connected to specific online activities that allow you to see the impact of... Continue Reading →

Google Updates: Pay Attention to Rank Higher

Is one of your marketing goals to have your business website rank higher in search? If so, that’s a sensible objective since 91% of all searchers only look at the first page of results.   That means getting on the first page needs to be a priority. If that is the case, then it’s important to... Continue Reading →

SEO: Understanding Search Trends

Any sound marketing plan today must address how search engine optimization (SEO) will be handled and what strategies will be used.  To effectively use SEO to get traffic to your website, you need an understanding of how the search algorithms work and how they are used. Below we provide some insight on what performs well... Continue Reading →

Facebook Data Breach: Staying Secure

It's happened again! Last week's Facebook data breach put millions of accounts at risk. According to USAToday.com, some 50 million accounts have been compromised, while the data of 40 million more were exposed. It's the second time the platform has been hacked this year, and it's the largest breach in the company’s history! It’s likely that... Continue Reading →

SEO: Why Small Business Need It

In today’s online marketplace, it is crucial for small businesses to take advantage of every opportunity to get a competitive edge.  Applying SEO to their website is the most important thing they can do to compete online.  Here are six reasons – there are many more - why small businesses need to engage in search... Continue Reading →

Social Media Marketing: The Tactic of Choice

  Social media channels have made it more difficult in recent years for businesses to find success on them.  But that hasn’t stopped the enthusiasm small businesses have for these platforms.  According to Infusionsoft’s annual Small Business Marketing Trends Report, social channels remain the marketing tactic of choice where owners want to focus their time... Continue Reading →

Video: Just How Important is it?

Everywhere you look on the internet today you will find video.  That’s because more and more companies are discovering the real marketing advantages of using it.  If businesses want to succeed online today, they should consider adopting video as part of their marketing plan. Here’s why it’s so iomportant. Advantages of Video Perhaps the best... Continue Reading →

CCPA: The New GDPR Law in California

In June 2018, we told you about the European Union law that went into effect in May. Known as the General Data Protection Regulation (GDPR), it impacts not only businesses in the EU, but also those around the world that gather personal data from EU residents. The intent of the law is to protect the... Continue Reading →

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