Video: Just How Important is it?

Everywhere you look on the internet today you will find video.  That’s because more and more companies are discovering the real marketing advantages of using it.  If businesses want to succeed online today, they should consider adopting video as part of their marketing plan.

Here’s why it’s so iomportant.

Advantages of Video

Perhaps the best reason to include video in your marketing is that people enjoy watching them.        According to, we watch over 1 billion hours of YouTube videos everyday!  That’s how much people love video!

Video makes your brand more personal.  Seeing a person talk about your business in a friendly way can make it likeable.  Informative video presentations will also help build trust and credibility and viewers will begin to feel like they know you.

These are important advantages because people buy from those they know, like and trust.  As a result, then, your conversions and sales will go up when you use video.

Using video also ensures that your business will be presenting a consistent message.  Once you have crafted the script and recorded it, it will never change.  Every time the video is played, it will say the same thing.


Including video in your marketing plan also has three definite search advantages.

The first involves taking advantage of YouTube.  That platform has become the #2 search engine on the internet!  It’s also the third most visited destination on the web following Google and Facebook! 

Simply put, that means there is a lot of traffic flowing through YouTube.  If you have search-optimized business videos on that platform, they have a high likelihood of being found in search.

Another way video helps is by taking up another position in the search ranking.  For example, let’s say you have a video on YouTube and a blog on your website that both address the same topic.  Assuming they are both search optimized, when a search is made both of those items would appear on the search results page.  That’s a valuable result!

Having multiple listings appear squeezes out your competition and adds more credibility to your company.

Video impacts search a third way, as well.  Google’s search algorithm takes note of the amount of time visitors stay on a website.  If they don’t back out right away and spend time viewing your content, your site could get a bump in the search rankings.  

Videos on your website can help with that as visitors stick around to watch them.  There’s evidence to suggest that Google rewards the presence of videos, too.  According to, those sites that have video embedded on them are 53 times more likely to rank first.

The Wrap

Using video in your online marketing provides multiple advantages.  From creating a likeable, trusting impression to actually helping your business get found in search, the benefits of video far outweigh other forms of media.

If you have questions about video for your marketing, call me today at 513-237-5530.

Bob Turner is a Digital Marketing Consultant with RevLocal in Cincinnati, Ohio.


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