Social Media: “I Don’t Like it, Why Do I need It?”

In the past year, I keep hearing a variation of the same question: “I don’t like social media. Why do I need it for my business?” It’s an interesting question and speaks to what is happening on these sites.  In recent years, social media has picked up a bad reputation. It has happened for a... Continue Reading →

Key Takeaways from Social Fresh 2018

The Social Fresh 2018 conference was held last week in Winter Park, Florida.  Marketers from around the country came together to learn and share the best strategies and the latest trends in social media marketing. Below are some of the key takeaways for businesses from that conference. Content for Your Audience Several speakers made the... Continue Reading →

SEO: Understanding Search Trends

Any sound marketing plan today must address how search engine optimization (SEO) will be handled and what strategies will be used.  To effectively use SEO to get traffic to your website, you need an understanding of how the search algorithms work and how they are used. Below we provide some insight on what performs well... Continue Reading →

Facebook Data Breach: Staying Secure

It's happened again! Last week's Facebook data breach put millions of accounts at risk. According to, some 50 million accounts have been compromised, while the data of 40 million more were exposed. It's the second time the platform has been hacked this year, and it's the largest breach in the company’s history! It’s likely that... Continue Reading →

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