Content: Update It To Be On The First Page

  I recently had a chat with a business friend who believed that just search optimizing his website was enough to get on the first page.  Unfortunately, I told him, it’s not. Ranking on the first page is very involved and includes a number of factors.  Probably the one that is the easiest to control…

Converting Traffic: You Need Landing Pages

I work with a client who uses our company for social media marketing services only.  He recently asked me why our social media efforts were not getting him sales on his website. I found that an interesting question, since we did not have anything to do with his website.  We were tasked with just getting…

Facebook Pros and Cons for Businesses

What are the Facebook pros and cons for businesses? The social media giant has made it more difficult for businesses to find success on the platform over the last few years.  Now, with all the news about data breaches on the social site, many marketers are wondering if Facebook is still worth the investment of…

Facebook Ads: Why They’re Necessary

Facebook advertising today has become the most effective way to reach your target market on that platform. It used to be that you could make a post on your business page and expect your fans to see it.  Those days, however, are over.  Facebook’s announcement about organic reach for pages let the business world know…

SEO Content: Make Your Blogs Rank

Does your business create blog content to market itself?  If so, the next logical goal is to have your content found online so it is read.  If you want your blogs to be found in the search results, then you should engage in SEO Content practices.  The Importance of SEO Being found in search should…

Facebook Fans: Do They Matter Anymore?

Have changes to it’s algorithm made the concept of Facebook fans obsolete? The history of Facebook has been one of continual change and evolution.  If you were to go back in time and see how the site looked at its launch in 2004 it would seem very different than how it appears today.  In that…

SSL Certificate: Why You Need One

Does your business website have a SSL Certificate installed?  In today’s online world with its emphasis on security, having a SSL in place is becoming a must.  That is especially true if you are concerned about how your page performs in the search rankings. What is a SSL Certificate? A Secure Sockets Layer (SSL) certificate…