Are you trying to get traffic from search and social media to convert into sales on your website? Before that can happen, you need dedicated pages designed for that purpose.

We all thought that that building "Likes" on our Facebook pages meant more people could see our posts. But now, the number of fans a page has is meaningless and marketers should not wast their time building their audiences.

In the past year, I keep hearing a variation of the same question: “I don’t like social media. Why do I need it for my business?” It’s an interesting question and speaks to what is happening on these sites.  In recent years, social media has picked up a bad reputation. It has happened for a... Continue Reading →

The Social Fresh 2018 conference was held last week in Winter Park, Florida.  Marketers from around the country came together to learn and share the best strategies and the latest trends in social media marketing. Below are some of the key takeaways for businesses from that conference. Content for Your Audience Several speakers made the... Continue Reading →

Online marketing doesn’t happen in the real world.  It happens online.  Of course, the results of these efforts are online, too, and not always apparent.  Because of that, they can be difficult for some people to understand. But there are marketing metrics connected to specific online activities that allow you to see the impact of... Continue Reading →

Is one of your marketing goals to have your business website rank higher in search? If so, that’s a sensible objective since 91% of all searchers only look at the first page of results.   That means getting on the first page needs to be a priority. If that is the case, then it’s important to... Continue Reading →

Any sound marketing plan today must address how search engine optimization (SEO) will be handled and what strategies will be used.  To effectively use SEO to get traffic to your website, you need an understanding of how the search algorithms work and how they are used. Below we provide some insight on what performs well... Continue Reading →

It's happened again! Last week's Facebook data breach put millions of accounts at risk. According to USAToday.com, some 50 million accounts have been compromised, while the data of 40 million more were exposed. It's the second time the platform has been hacked this year, and it's the largest breach in the company’s history! It’s likely that... Continue Reading →