Social Media: Does it Still Matter?

Social media has changed a great deal since 2010.  Not only has it evolved to function differently, but how people think about Facebook, Twitter and other sites is different today, as well. Gone are the days when we were all giddy about making a post, or connecting with a long, lost friend.  In 2019, opinions…

Online Marketing: Make it Intentional

Many small businesses use blogging and social media in an ineffective way, posting items that have little to do with advancing the goals of the business.  For online marketing to be successful, it must be intentional.  There must be a plan or strategy behind it and each blog or social media post must support the…

Reviews: When Should You Ask?

I recently had a conversation with a client who was worried about reviews.  They felt that asking for them seemed too forward and they were concerned about how often they should. Considering that your interaction with a customer is not an everyday, or even an every week experience, asking for a recommendation from them should…

Search Engine Optimization: What Is It?

When talking with other business professionals, I sometimes forget what is common knowledge about online marketing, and what is not.  Search Engine Optimization (SEO), for example, is so central to everything we do as a company that I just assume everyone else has some passing knowledge of what it means. But you know what they…

Local Search: How Does it Work?

Google’s Local Search algorithm does not work the same way that traditional search engine optimization (SEO) does. In fact, it is a completely different set of requirements that Google is looking for before it will recommend a business there. What is especially confusing for business owners is that their website has nothing to do with…

Off-Page SEO: What You Need to Know to Rank High

I was talking with a prospective client not long ago about search engine optimization (SEO). This person knew it had something to do with getting a website to show up in the search results. But he was surprised to hear that one of the secrets to ranking on the first page is doing certain things…

Data Breaches: You Need to Take Them Seriously

Equifax. Wells Fargo. Uber. Cathay Pacific Airways. Marriott. Quora. Under Armour. Facebook. Google.  What do these companies all have in common? They all experienced data breaches in the last two years. In fact, according to a Wikipedia listing, 28 companies have leaked the personal data of over 667,340,000 individuals since 2017!  That is an astounding…

Google+ is Ending: What To Do for SEO?

To say that Google+ has been a disappointment would be an understatement.  In December, parent company Google announced that the social network would be shutting down in April.  The loss of Google+ will not be an Earth-shattering event for social media users.  It will most likely be shut down with little recognition. But it might…

Key Takeaways from Social Fresh 2018

The Social Fresh 2018 conference was held last week in Winter Park, Florida.  Marketers from around the country came together to learn and share the best strategies and the latest trends in social media marketing. Below are some of the key takeaways for businesses from that conference. Content for Your Audience Several speakers made the…