The most common goal for social media or blogging for business leaders is increased sales. To get there, marketers need to pay attention to a number of factors and adjust when needed.
Facebook: Recent Changes Mean New Strategies are Needed
Organic reach has all but evaporated for Facebook business pages. But there are still real marketing advantages to using the platform.
4 Content Sources that are Foundational for Your Social Media Plan
Do you struggle to find content for your social media posts? It's a common challenge for businesses. But there are 4 content sources that all businesses share in common.