In order to promote your products, services or brand successfully, you need to have a strategy in place to use the medium of your choice effectively.
Connecting with your target market is crucial if you want to win them over and convert them to customers. If you’re using content marketing to do that, you need to create content that they will care about.
With the growing importance of being found in searches, every online activity of your business should be done with an eye toward your search ranking.
By creating a plan and sticking to it, you will force your online marketing to be intentional. Planning your social and blog posts in advance will keep you on track.
Do you know someone who has negative news articles published about them online? A reputation management program can push those articles down in the search results. It takes time but it can be effective. I share the results from one of our reputation management programs here.
Finding content by curating it is an acceptable practice for social media posting. Using this strategy works best when it is mixed with original content created by your organization and hosted on your website.
To have content that is effective, you have to make it interesting. That means breaking away from traditional advertising and marketing messaging of the past and begin offering content that actually attracts potential customers.