In order to promote your products, services or brand successfully, you need to have a strategy in place to use the medium of your choice effectively.
Online Marketing Strategy: Without it You Won’t Meet Your Goals
Blog Topics: “What Does It Mean to Joe Sixpack?”
Connecting with your target market is crucial if you want to win them over and convert them to customers. If you’re using content marketing to do that, you need to create content that they will care about.
SEO Content: Make Your Blogs Rank
With the growing importance of being found in searches, every online activity of your business should be done with an eye toward your search ranking.
Online Marketing: Make it Intentional
By creating a plan and sticking to it, you will force your online marketing to be intentional. Planning your social and blog posts in advance will keep you on track.
Reputation Management: Using SEO and Content Marketing to Get Results
Do you know someone who has negative news articles published about them online? A reputation management program can push those articles down in the search results. It takes time but it can be effective. I share the results from one of our reputation management programs here.
Content Curation for Social Media Posts: Pull it from Other Sources
Finding content by curating it is an acceptable practice for social media posting. Using this strategy works best when it is mixed with original content created by your organization and hosted on your website.
Content: Rethink it to Attract Potential Customers
To have content that is effective, you have to make it interesting. That means breaking away from traditional advertising and marketing messaging of the past and begin offering content that actually attracts potential customers.
Blog: How Does It Impact My Search Rankings?
Does blogging really help a website rank better in searches? Yes, and the sooner you start your blog, the better!
Bob Turner - Digital Marketing Thoughts 