Do you use Facebook and LinkedIn to market your business? If so, pay attention. Massive changes are taking place on both platforms that will impact your marketing efforts. I can’t emphasize this enough: These social media changes represent some pretty big shifts. Throw your existing strategies out the window because we have officially entered a... Continue Reading →
If you want your business website to rank high in the search rankings, then it needs to be enhanced using search engine optimization (SEO) practices. Whether you are a marketer or a business owner, understanding SEO and what it does is the first step toward ranking better. The Importance of Ranking High There are not... Continue Reading →
Do you know someone who has negative news articles published about them online? A reputation management program can push those articles down in the search results. It takes time but it can be effective. I share the results from one of our reputation management programs here.
Are you tried to get your business website to rank better but you're not seeing the results? Ranking high takes an integrated approach that includes several different practices. I tell you about this approach here.
Profinder on LinkedIn connects those who need a service with the professionals who can provide it.
An effective way to get traffic to your website is by leveraging the power of social media. Use your social sites to talk to your audience and then refer them back to your site.
Are you trying to understand which SEO steps you should take, and in what order? I lay out the basics in a suggested order and you can read them here.
Are you concerned about using Facebook Live? It's one of the fastest growing platforms for marketers. Read how your company can use this valuable tool with confidence and build loyalty with your followers.
Finding content by curating it is an acceptable practice for social media posting. Using this strategy works best when it is mixed with original content created by your organization and hosted on your website.
To have content that is effective, you have to make it interesting. That means breaking away from traditional advertising and marketing messaging of the past and begin offering content that actually attracts potential customers.
Bob Turner - Digital Marketing Thoughts 