The popularity of user-generated video on social media has taken off over the last two years. To stand out from the crowd, brands will need to go back to some of the traditional production methods seen in professional video.
Video: Why You Should Adopt It Into Your Marketing Strategy
With the ease of use that exists today, there is no reason why businesses should not be creating video content to reach their target audience.
Facebook: Alter Your Experience
Despite the negativity that one might see, or experience, on Facebook, you should not give up on the platform professionally. Take steps to alter your experience so the platform does not wear you down.
Blog: How Does It Impact My Search Rankings?
Does blogging really help a website rank better in searches? Yes, and the sooner you start your blog, the better!
Social Media and Blog Metrics: Helping You Meet Your Business Goals
The most common goal for social media or blogging for business leaders is increased sales. To get there, marketers need to pay attention to a number of factors and adjust when needed.
Facebook: Recent Changes Mean New Strategies are Needed
Organic reach has all but evaporated for Facebook business pages. But there are still real marketing advantages to using the platform.
4 Content Sources that are Foundational for Your Social Media Plan
Do you struggle to find content for your social media posts? It's a common challenge for businesses. But there are 4 content sources that all businesses share in common.