While Facebook has made some pretty large missteps recently, the results of which negatively impact businesses, it is still a viable marketing option because of the size of the potential audience and the advertising capabilities.
With organic reach dead, marketers need to find another way to get messages in front of their target audience.
Are you concerned about using Facebook Live? It's one of the fastest growing platforms for marketers. Read how your company can use this valuable tool with confidence and build loyalty with your followers.
Despite the negativity that one might see, or experience, on Facebook, you should not give up on the platform professionally. Take steps to alter your experience so the platform does not wear you down.