While Facebook has made some pretty large missteps recently, the results of which negatively impact businesses, it is still a viable marketing option because of the size of the potential audience and the advertising capabilities.
Facebook Ads: Why They’re Necessary
With organic reach dead, marketers need to find another way to get messages in front of their target audience.
Facebook Live: How Businesses Can Use it With Confidence
Are you concerned about using Facebook Live? It's one of the fastest growing platforms for marketers. Read how your company can use this valuable tool with confidence and build loyalty with your followers.
Facebook: Alter Your Experience
Despite the negativity that one might see, or experience, on Facebook, you should not give up on the platform professionally. Take steps to alter your experience so the platform does not wear you down.
Facebook: Recent Changes Mean New Strategies are Needed
Organic reach has all but evaporated for Facebook business pages. But there are still real marketing advantages to using the platform.