I recently made a presentation to a group of business people on search engine optimization (SEO) and what it takes to have your website show on the first page of the search results. Many thought just having a website was enough while others believed that once you search optimized the site, you were done. But... Continue Reading →
Although it is not new, many businesses still don’t understand what a Google My Business (GMB) listing is and why it so important to your company. Simply put, if you want your business website to be found in online searches, you need Google My Business. What is Google My Business? Think of your Google My... Continue Reading →
In today’s world, Search Engine Optimization – SEO – plays a vital role for businesses. Most of us can agree that getting the company’s name and what it does in front of the right people is essential for making sales. That simple concept goes back centuries to when merchants first hung signs in front of... Continue Reading →
Voice search has grown in popularity and if businesses want to be found through it, then they need to search optimize for it.
With all of the social media sites out there today, do you really need a website anymore? The answer is YES! It is your owned property and it should be where you focus the bulk of your resources.
Are you trying to get your website to rank higher? Along with search optimizing your pages, there are also certain elements that are attached to the structure of your site that also need to be optimized properly.
Your Facebook news feed may never be the same again but there is still hope for having success on the social site. In January the company made news when it announced that it would show fewer posts from business pages. The intent behind the move is to clean up the news feed so that it... Continue Reading →
Are you trying to get your company’s website to rank higher in searches? Then having a Google My Business account is crucial. It is your company's home on the Google platform and it helps your search performance.
Last week the Facebook announced that posts from business pages were going to be seen less because of changes to its algorithm. But the social giant is not the only platform to alter how posts are seen in feeds. LinkedIn starting making changes to its processes in 2017. The implications are just now being felt.... Continue Reading →
Do you use Facebook to market your business? If so, pay attention. Massive changes are taking place on the platform that will impact your marketing efforts. These Facebook changes represent some pretty big shifts and will impact how you use the social site right now. Facebook Reach Reach on Facebook has dropped considerably over... Continue Reading →
Bob Turner - Digital Marketing Thoughts 